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Before you begin your search engine marketing (SEM) campaigns, it is important to understand what this form of internet marketing is all about including the different areas it covers. This way, you will have a clearer understanding of what you can expect from SEM when you use it for your website.

Search Engine Marketing 101 – Know the Basics

The main objective of SEM is to give your business website more online visibility by making it appear at the first page of search results. To arrive at this goal, SEM is implemented with a combination of other techniques such as paid advertising, high quality marketing content, and the use of website design that is optimized for search engines.

For newbies, this long list of techniques and tools may seem quite daunting to use and manage. However, with practice and dedication to learning more about SEM, any business can ensure a solid spot for its website in search engines.

Main Focus of SEM

There are three different areas where search engine marketing is more focused on including indexability, authoritativeness and relevance. These three are further discussed below.

1. Indexability

Search engine spiders are respnsible for indexing your website before it is ranked. However, these spiders do not respond well to some tools used in websites such as JavaScript and Flash, to name a few. Thus, you need to find a way to make your website maintain its attractive and comprehensive appeal while getting rid of these elements that prevent search engine spiders from getting through.

2. Authoritativeness

One quick way to reach the top spots of search results pages is by positioning yourself as an authority in your industry. Search engines recognize business websites that are not only relevant, but also when more people continue to recognize these as their primary reference for their online searches. If you are still new to internet marketing, an excellent way to boost your online presence and reputation is by joining social networks, writing more high quality blogs, and joining different associations that are relevant to your niche. As you build your brand and image, more people will start linking your website to theirs.

3. Relevance

You can never be indexed or considered as an authority in your field unless what you use the right keywords that will increase your online presence. Thus, you need to target the right and relevant keywords that suit your business. For this task, you can use a number of keyword selection tools that are widely available online. It also helps to use a few secondary keywords to your webpages, which should be used sparingly in your content.

There are certainly several other things you need to know about SEM, and these are only the basics that can help you gain an idea about how it works. So, be sure to continue with your efforts to learn more about SEM, so you can apply it in your marketing campaigns and obtain your desired results.

4. Budget

Budget is huge when it comes to SEO, if you can’t afford to spend much, just take it slow. Don’t ask an Agency to rank you in 3 months for $500, because they will wreck your site, and it will recover from that. Don’t even think about borrowing money to fund SEO, it is a long and tedious process with no guaranteed pay-off. You are better off integrating it into a long term business approach.